Write the Way You Talk, Not the Way You Were Taught
When I write, I default to formal. When I talk, I sound like a person. People connect with the second one.
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The blog.
Every post. Every step of what I'm figuring out about AI. Written for people trying to do the same.
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I Gave Away Free Help Until People Offered to Pay Me
I became the go-to guy in a 100-person group by answering questions for free. The paid work showed up on its own.
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Republishing Blog Posts on Medium: Why I Reversed My Own Call
At zero readers, a pure audience match is a luxury problem. The real problem is that nobody knows your work exists yet.
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Personal Brand vs Chronicle: Why the Record Outlasts the Brand
My wife read one of my posts and said it felt like a book about my life. She was right, and it changed how I see this whole thing.
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Why I'm Building My Personal Brand Slowly, on Purpose
Fast was never the smart move the first time. It was pressure. Here is why I build my personal brand slowly on purpose now, and what slow actually catches.
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My Grandfather's 98-Year Lesson on Balance for My Personal Brand
My grandfather lived 98 years by one life lesson: everything in balance. Here is how that lesson shapes my personal brand work today.
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Why I Keep My Social Proof Off My New Personal Brand
I have a closet full of social proof from 13 years of work. I am keeping all of it off this new personal brand on purpose. Here is why.
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Why I Sleep on Every Big Personal Brand Decision
The night I tried to force a big decision about my content setup, it stayed a mess. I slept on it, and the morning version was simpler than anything I built awake.
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When to Kill a Blog Post: I Scrapped Mine After Six Rewrites
A blog post I rewrote six times before killing it. The reader test that should have ended it sooner, and the gap I left on the blog instead.
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